Wednesday, February 21, 2007

MovieSet.com Says Channing Tatum Fans Rule!!!

Clay over at MovieSet.com has posted an article on their new blog that talks about why Channing Tatum has the best fans!

Here is what he has to say about all of us:

"The cool part about my experience with Channing Tatum is that nothing I have heard about him has come from official sources. Instead, everything I know about the guy has come from fan-based websites and blogs. The ones I’ve had the most contact with are channingtatum.org and channingtatumunwrapped.blogspot.com. These fans are dedicated, true supporters. They scour sources for everything Channing and are ecstatic when they find new content. And yes, they’ve been extremely supportive of what we’re doing at MovieSet, but that’s in large part due to the fact that we’ve helped fuel their commitment to Channing.

The reason I find this so interesting is because it illustrates how much power consumers have in this age - especially in the entertainment industry. The Channing Tatum phenomenon (yes you can use that term if you’d like) is all based on user participation, similar to the recent popularity of user-generated advertising. The term brand communities has been around for a long time and relates to groups of people that come together to celebrate a product. Now we’re getting to see how communities can form and proliferate around individual people - celebrity communities if you will.

The one thing I can’t figure out in all of this is why his publicity people haven’t become more involved with these supporters - he doesn’t even have an official website. Of course at this point, he might not need to set one up, but his publicity people could proactively get behind these fan sites and supply information and content more than they seem to do.

Channing Tatum, you are a very fortunate person. Now I need to go figure out how to get people to make fan-based websites about me and start an All I Want for Christmas is Clay Facebook group with 15,000 members
[a reference to Dave's huge Channing Fan group on Facebook called All I want for Christmas is Channing Tatum!]."

Check out MovieSet.com's blog to read the rest of the article and other articles from the #1 source for behind-the-scenes Battle in Seattle information.

On a side note: As you know, Channing Tatum is pretty easy on the eyes, so that fact alone makes being a huge fan a no-brainer, as they say. More importantly, he is also an amazing actor. I just finished watching Channing's powerful performance in A Guide to Recognizing Your Saints, and I now truly understand why the critics have praised him so much. If you have not seen it yet, you really need to. You will see Channing in a new light and probably love him even more.

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