IN THE PRESS: Jenna Dewan-Tatum is a Gap Girl on JustJared.com and PopSugar.com

Before it's official opening, Jenna Dewan-Tatum got an opportunity to shop at The Gap's new 1969 Jeans store on Robertson Boulevard in L.A. on Wednesday before she shot her PETA campaign on Thursday.

Jenna has been working extremely hard to get ready for her shoot. From eating healthy and depriving herself of some of her favorite dishes (anything in the Mexican food category) to working out with top celeb trainer Tracy Anderson to losing sleep as she dreamed about working out, she did everything she could to make sure she was ready for Thursday's shoot. After which, she tweeted...

"Just finished the @peta ad! Had so much fun, can't WAIT for u guys to see! A sexy steamy ad to bring awareness to the abuse of exotic animals...please think before u buy snake, python, alligator purses/shoes!!"

What made Jenna want to star in the campaign? PETA tells me that she was moved by THIS exotic skins investigation. I do want to warn you, because it's a tough video to watch.

As I mentioned before, Jenna also participated in a little retail therapy at The Gap's new 1969 Jeans store on Robertson Boulevard on Wednesday (along with other celebs like Kate Beckinsale, Eva Longoria, Rebecca Romijn, Jerry O'Connell, Debra Messing, Sarah Michelle Gellar, and Selma Blair). Fans can read the articles and check out photos of Jenna leaving the store courtesy of JustJared.com and Popsugar below...

You can CLICK HERE to see all of the photos above and a few additional shots in the CTU Photo Gallery.

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